Are Advertiser and Publisher really confused about IPAD mini ?

Reaching or say engaging the audience wherever on any screen , device is always the mission of online advertising and when it’s about Apple , advertising industries take it more seriously. Apple recently introduced it’s new product “iPad Mini” whose size is more like smartphones but the resolution and everything is like ipad 2 …

Read More

MICROSOFT says: We are committed to PRIVACY and putting people FIRST

From the aspect of user it sounds so good to know about Microsoft new approach but this same approach gives a blast to Ad industry’s . Microsoft is coming up with privacy feature as default called as “DO NOT TRACK” in internet explorer 10 which will be set as default , IE 9 already had…

Read More

Facebook new IDEA for Brand Advertisers – “Forget about CTR”

After the Facebook has tied up with Datalogix they are trying to come up with some innovation and idea to give it a new start for something great in online advertising. Brad Smallwood, Facebook’s head of measurement and insights, said ” We ended up in this world where the click is king ” and rest left to disclose at one of…

Read More

Google becomes online advertising king !

Google the forever king in online world has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile. Google now holds more share than any other company in each of the US search, display and mobile advertising markets.Google will see a 38 per cent…

Read More