How to choose an Ad Network?

Online advertising has grown like anything and so the number of Ad Networks has increased in the market. At times it becomes too difficult for an Advertiser to choose which Ad Network is the right network for their business success. Any wrong decision can directly or indirectly hurt their business so why not to be…

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Advantage of Rich Media Mobile Ads (RMMA)

To everything there is always profit and loss, similarly we have advantage and disadvantage of Rich Media ads, but let’s look at the positive side of new growing Rich Media units in mobile advertising. We are hearing rich media ads for unite long now but people around are still not much aware that how exactly…

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Mobile Marketing Awards List 2013 Finalized

The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co. Dublin on behalf of the organizers. Like every year this year also there were many entries for Mobile Marketing Award, out…

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Tighten Your Belt for BLACK FRIDAY!!

Here comes the black Friday again, joyful plus shopping days for people and money earning days for Businesses. It’s a day that comes after thanksgiving and is regarded as the beginning of the Christmas shopping season. There are some states in US which treats this day as public holiday calling it as “The Day After…

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Cookie-Less solution by DynAdmic!!

Technology is something that never stops in any field. In digital advertising audience targeting is majorly done by the use of cookie or by site or page scan which no doubt works great but the issue that is rising these days is about online privacy which is also a major concern that to be kept…

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20 Largest Ad Networks – 2013

Google Ad Network ATT Adworks AOL Advertising Real Media Group Genome Specific Media ValueClick Networks Casale Media – MediaNet RadiumOne Microsoft Media Network US Collective Display Exponential – Tribal Fusion Cox Digital Solutions Burst Media PulsePoint Vibrant Media Rocket Fuel AudienceScience Federated Media Technorati Media *Source : ComScore…

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Loading Time of an Ad is also Important – How to improve it?

    It’s a technology world and everything is moving fast, no one loves slower world and slower work. The more you save time the better the feedback you get.So when it’s about saving time, why not save the loading time of an Ad too. With the growing technology the ads are becoming more richer…

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Best Practices for CPC Campaigns

CREATIVE TESTING – Set up creative test if multiple creative will be used and after 500 clicks, start with FRESH opt data with best creative only as any bad creative can lower down the CTR badly. PACING – Initially (i.e. in the testing phase) set the pacing to be aggressive as it could spend the…

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Creative 10 Best Practices

Creative Optimization is also important, indirectly the creative look and feel is important to bring success. There some basic ten points that always needs to be in mind before making a creative which can help in better optimization of creative. If the creative made looks very attractive, doesn’t mean it will attract to get conversion…

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Who wins the race – Tablet or Smartphones ??

  As we all know mobile advertising has taken it’s pace and everyday there is some new advancement or new technology to  make the mobile advertising a boon tomorrow for digital advertising world. Every ad network or any firm which deals with mobile advertising is working on both part,i.e. smartphones and tablet ads, but ever thought who…

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