Ten reasons to invest in Online Advertising

It is the fastest growing medium than any other High penetration on all targets, especially in the youth segment. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe consuming. Affinity – Internet is the…

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How to choose an Agency?

One of the most important decisions for an advertiser when launching an advertising campaign is choosing the agency. Not because there are better or worse, but because there are more appropriate agencies for a particular advertiser, for a particular company or a particular product or service. Selection steps to follow: Definition: Defining the profile of…

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What is Campaign briefing and it’s Important elements

What is Campaign briefing? The briefing is a basic document of work that the client share with the agency, the brief reflects the important elements of the marketing plan. It’s the indication or starting point that allows the agency to start working on the campaign However, many times the briefing is conducted by the agency…

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FireFox new ad unit drops off!

Very few knew about the new ad slot that Mozilla offered in Firefox though this new unit was announced in early 2014 and was live by end of the same year. The unit was called as “Sponsored Tile” which appeared in the new tab of the browser as shown below: After the Mozilla has stopped…

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