The New Age Couch Potato

The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me expect mode of the device changed from television to Mobile. It’s a long journey from “Bina TV“ Wala India to “Digital TV” Wala India. Younger…

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Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

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