What is Banner Blindness?

Banner Blindness is the tendency of web visitors to ignore the banner ads on websites consciously or unconsciously. This was first highlighted in 1988 via study “Banner Blindness: Web Searchers often miss obvious links” which was conducted by Jan Benway & David Lane. Factors causing Banner Blindness: The most obvious factor is the excessive amount…

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Quick 12 Points to check for traffic to be declared as BOT or SPAM

A little of technical skills will help you catch unusual traffic easily but the ones without technical skills can also do. All you need to do is watch the post analytics data insightfully and try to figure out a pattern in the traffic. The below 12 points will give you a clear idea on the…

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INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

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15 Reasons why you should use the Power Editor to create Facebook ads

Power editor has multiple reasons over Facebook advertising manager. Let’s go through the 15 Reasons why you should use the Power Editor to create Facebook ads. Always have the latest features: As soon as Facebook announces new features related to advertising, they are available to advertisers in the Power Editor. Frequently changes and extensions follow…

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Important 10 techniques to increase your CTR on Twitter

If you are one of the many people who manage Twitter accounts to promote their content, then you will know that there are two main issues that need to be addressed in order to reach your audience. One of them is to try to have more Twitter followers since this is what multiplies your possibilities…

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Working of a Search Engine

Search engines especially Google Search has become an integral part of our lives. Be it professionally, where we need search engines to have answers for all our daily work queries or even personally where we search all sorts of different stuff. Since the advancement of the internet era, Search Engines has been the most powerful…

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