Who are Brand Advocates?

Brand Advocates are those customers who promote the products of the company without any compensation. These consumers are loyal to the manufacturer and are willing to share their feedback about the products which are part of their daily routine. An advocate can be a celebrity, person well known in the society, permanent user of the…

Read More

Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

Read More