Gamification in Marketing

Brands on social media are constantly looking for unique ideas to engage their target audience. Gone are the days when mere presence on social media was sufficient to attract the customers. In this era of digitization, everyone has existence on social media so brands need to come up with a strategy which stands out and compel…

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What exactly is a #hashtag?

Hashtag provides a way to categorize the content on social media.  Users can find the relevant information by searching with the keyword which the hashtag contains. You can start a new conversation and have others join in or you can look for any existing discussion and become a part of it. One can get regular…

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

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