The Next Big Thing in Mobile Advertising: 5G, AI, and Machine Learning

The new mobile year has just started, but it already brought in a lot of changes and transformations that will impact the market soon. At the end of the third quarter of 2018, we saw 2 million apps in the App Store and 2.1 million apps on Android. This year, these numbers have the possibility…

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The Demand-Side Platform vs Ad Network: Which One Is Better For Traffic Buying?

On the ever-changing landscape of digital advertising, there are many ways to buy traffic online. Among them, there are ad networks and demand-side platforms. Both of them serve one important goal of providing access to online inventory. However, there is a difference in how they help media buyers reach their intended audience online. Since the…

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Growth of Connected TV Advertising

The expansion of TV industry has taken the world of digital advertising by storm. Connected TV advertising is the new buzz word and has been the talk of the town. In last few years, audience is gradually moving away from cabled TV and migrating towards devices which could stream online content. Let’s understand what exactly…

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