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Tips for Implementing an SMS Marketing Strategy

The future is mobile. With billions of smartphone users worldwide, and over half of the internet browsing being conducted over mobile, it’s hard to ignore this incredible marketing opportunity. Implementing an SMS marketing strategy can be an effective way to reach one’s customers. However, businesses will have to be careful Continue Reading

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Impact of Artificial Intelligence In Advertising

Artificial Intelligence has transformed most of the industries from finance to healthcare, digital advertising is no different. The presence of AI technology can be witnessed at every step, right from the creation of ads to target potential customers at the right moment. AI has something to offer for all key Continue Reading

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How to increase store footfalls using Digital Marketing?

Digital Marketing has led to a business transformation that isn’t limited to click and mortar businesses but brands with retail stores are also moving towards digital avenues to entice customers to visit the store. With the evolution of digital media, Brick and Mortar businesses are witnessing a change in their business Continue Reading

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Actionable Strategies for Increased Sales via Google AdWords

Search-based PPC ad campaigns have been one of the most widely used advertising tactics since Google released its advertising system at the start of this century. Fast forward to 2020, and PPC campaigns are still just as widely used as ever.  Nearly all mid-sized companies employ some form of PPC Continue Reading

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What Is Geofencing? Your Comprehensive Guide to Geofence Marketing!

What is Geofencing, and why is it important to my Business?W If you’re not familiar with all the marketing lingo, geofencing might be one of the terms that confuse you. Our goal is to shed some light on the matter and give you a clear understanding. Continue reading this article Continue Reading

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3 Ways to Save Money on Your Video Marketing Strategy

Creating videos for your video marketing strategy can get pricey. Even with a makeshift setup, you’re looking at a chunk of change for the equipment alone. Bringing in acting and post-production talent further ups the costs. What can you do to keep your online video marketing budget manageable? We got you. Continue Reading

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