Creativity is the key to exceptional advertising. Yet, churning out superb ideas day after day can be a difficult feat. However, as your job will rely on you to come up with original, engaging campaigns, you must find ways to trigger your imagination, or you might struggle to satisfy your many clients.
To ensure you develop fantastic ads an audience will love, read the five ways advertisers can boost their creativity.E
- Embark on Thorough Research
It is essential to place yourself in a target audience’s shoes when developing an attention-grabbing advertisement. To find inspiration, you must thoroughly research a client, as well as their demographic, to come up with an innovative idea that blows their competition out of the water.
For example, you should:
- Host focus groups
- Conduct surveys
- Review their industry rivals’ campaigns
- Analyze a company’s past advertisements
- Collaborate with Others
As the saying goes, two heads are better than one. If you are struggling to think up a unique idea that will grab a demographic’s attention, you should join forces with your colleagues to produce an exceptional campaign a client will love. Collaboration can be incredibly beneficial, as suggested by Grammarly. Not only will you each be responsible for offering different ideas to complement a client’s image, but you also could help each other to build on a suggestion and avoid potential pitfalls in an ad.
- Take a Break
Allow advertising inspiration to come to you naturally by taking a break from a project. If you are spending your day staring at a piece of paper or a computer screen, switch off your brain to reset your mind. So, go for a cup of coffee, play a Unibet game, read a book, or strike up a conversation with a colleague. You could then return to your desk with a fresh mindset that could spark a creative idea a client will adore.
- Look for Inspiration
Every advertiser should aim to learn from the best in the industry. For example, it might help to review some of the finest marketing ads in history to analyze why and how they work, and you could use their clever tactics to create a superb ad that will separate a brand from the competition.
It might also be beneficial to brush up your advertising knowledge. For instance, don’t be afraid to pick up a book by one of the advertising greats, such as David Ogilvy, for helpful advice that could ignite an original idea.
- Break the Rules
There should be no rules when it comes to advertising. If you want to develop an impressive advertising campaign you should be proud to add into your professional portfolio; you must aim to think outside the box each day.
Rather than sticking to the same tried-and-tested formulas, allow your imagination to run wild and write every idea down that springs to mind. While most of them might end up in the trash, you could think up one novel idea that could turn a company into an industry leader.