One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business.
Build a working website
When it comes to advertising online, merely having a website isn’t enough. You need one that works as it should, meaning that it can be found by prospective guests.
If your website is a hassle to navigate, guests might not book directly to your hotel. Because of the trend to book accommodation on mobile, intuitive and easy-to-follow design can encourage guests to stay and make a booking through your site.
Having a good website also ensures that your guests can easily see the rooms on offer and select the one they want. This is key to a good user experience that will inevitably lead to more and more guests visiting your site and booking accommodation with your hotel.
Make your hotel searchable
A crucial thing to do when it comes to advertising your hotel online is to get the hotel’s name in the search results. You can take a look at SEO tips for hotels that can help your hotel to be more discoverable, broadening your customer base in the process.
You might also want to consider registering your hotel on Google Hotel Finder. This makes it easier for potential guests to find it as it will have a high SEO ranking.
Have a good profile on travel websites
People view travel websites before they decide whether or not they want to stay in a hotel. Responding to reviews on TripAdvisor and other travel websites can give the impression that the hotel wants to establish a personal connection with its customers.
If your hotel has something special and unique that it offers, make sure that it’s well-known. This can be the unique selling point that drives guests to your hotel. It can be a beach, a festival that’s held in the city your hotel is in or even just a much more favorable price range than other hotels in the area.
Promote Guest Loyalty
Offering a program that guests can follow while they stay at your hotel is a good way to ensure repeat customers. If the hotel has a restaurant, bar or gift shop attached, offering guests discounts can be a good way to make them feel appreciated.
After a stay at your hotel, guests will feel more compelled to leave a good online review. This can ensure that you. This can be an effective low-cost way of spreading your brand as a hotel over the internet and inviting new customers, as well as keeping the old ones.
Advertising your hotel online can open it up to a new market, meaning more guests and more revenue. With the above tips, you can advertise your hotel online and enjoy the benefits of having a bigger digital footprint.