Behavioral Targeting

Behavioral targeting is targeting of the users by using previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment which is used to match advertising creative to users (sometimes also called Behavioral Profiling, Interest-based Advertising, or online behavioral advertising). Behavioral targeting uses anonymous, non-PII data.

It is named so as it targets the user based on it’s behavior.

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