DAGMAR

DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. It refers to a process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met.

« Back to Glossary Index

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>