Page tag logs are similar to web server logs and are the result of calls for pieces of code (often, but not always, JavaScript) associated with an image file added to the code of each page. These calls are made when the web page loads and make a request to another remote server. They are also known as “beacons”, “web bugs” or “tracking tags”. Because they only run when rendered successfully by the browser, they create a smaller and cleaner data set than server logs.

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