SAR is Secondary Action Rate i.e. A performance measure based on the percentage of ads that resulted in a down stream “action” or desired behavior, beyond the initial ad click, divided by the total number of impressions served.

« Back to Glossary Index

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>