Every brand understands the need for prosperity in the digital realm. Whether the goal is to sell products, provide services or supply information to a specific audience, attracting the right people and convincing them to take the desired action(s) remains a goal of virtually every entity online. Arguably the only way to accomplish this is…
Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…
Making money online has become one of the major trends in today’s business world. Many people have turned to the internet due to the immense freedom and convenience it offers. Needless to mention, one can make money from the comfort of his/her home. All you need to have is a computer, a reliable internet connection,…
Every brand aims to create its own identity and stand out from their competitors. To achieve this goal, brands should be able to shape the decision making of the consumers especially when it comes to choosing among multiple brands. It’s the Salience that is a vital factor for the success of the marketer. Let’s understand what…
It’s a world of technology and when it comes to business, failing to have your business online is no longer an option. But then again, having a stunning website for your business is just one piece of the puzzle. Today, every minute of internet usage accounts for millions of people seeking information on Google and…
The new mobile year has just started, but it already brought in a lot of changes and transformations that will impact the market soon. At the end of the third quarter of 2018, we saw 2 million apps in the App Store and 2.1 million apps on Android. This year, these numbers have the possibility…
On the ever-changing landscape of digital advertising, there are many ways to buy traffic online. Among them, there are ad networks and demand-side platforms. Both of them serve one important goal of providing access to online inventory. However, there is a difference in how they help media buyers reach their intended audience online. Since the…
The expansion of TV industry has taken the world of digital advertising by storm. Connected TV advertising is the new buzz word and has been the talk of the town. In last few years, audience is gradually moving away from cabled TV and migrating towards devices which could stream online content. Let’s understand what exactly…
With over 70% of the total internet traffic being mobile driven, advertisers have been keen to improve upon the user experience when it comes to advertising products on mobile apps. With bill-boards and other conventional marketing tactics losing its charm and being ignored by the users, marketers were in a desperate need of something which…
Brands on social media are constantly looking for unique ideas to engage their target audience. Gone are the days when mere presence on social media was sufficient to attract the customers. In this era of digitization, everyone has existence on social media so brands need to come up with a strategy which stands out and compel…