A coach and a mentor who by education is an IT engineer turned media evangelist by profession. The journey from an executive to now in a capacity of Director has been instrumental. His ability to handle multiple projects is unlikely and has made a dramatic increase in the productivity level of our company. No matter how tense the situation is, he makes sure that everyone leaves the meeting room with a smile. He has completed numerous flawless projects for brands like Maruti, Mastercard, Adidas, Nat Geo, Mahindra, and obviously my favorite Microsoft plus many more. The diligence, self -motivation as well as dedication have been a source of inspiration for the rest of the team. The endless hours that he has spent on publishing a media content site to self-author a book has been impressive.

Author Archives: knowonlineadvertising

What is Google Discover?

To sustain in this highly competitive digital world demands brands to stay in front of their consumers. Brands must acquire in-depth knowledge of their target audience to cater them with personalized content. Google often stays at the forefront especially when it comes to innovation. Striving to provide its users a query-less search experience on mobile,…

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Tips for Implementing an SMS Marketing Strategy

The future is mobile. With billions of smartphone users worldwide, and over half of the internet browsing being conducted over mobile, it’s hard to ignore this incredible marketing opportunity. Implementing an SMS marketing strategy can be an effective way to reach one’s customers. However, businesses will have to be careful to do it right for…

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Impact of Artificial Intelligence In Advertising

Artificial Intelligence has transformed most of the industries from finance to healthcare, digital advertising is no different. The presence of AI technology can be witnessed at every step, right from the creation of ads to target potential customers at the right moment. AI has something to offer for all key players, be it the advertiser,…

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How to increase store footfalls using Digital Marketing?

Digital Marketing has led to a business transformation that isn’t limited to click and mortar businesses but brands with retail stores are also moving towards digital avenues to entice customers to visit the store. With the evolution of digital media, Brick and Mortar businesses are witnessing a change in their business strategy as they plan to…

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Actionable Strategies for Increased Sales via Google AdWords

Search-based PPC ad campaigns have been one of the most widely used advertising tactics since Google released its advertising system at the start of this century. Fast forward to 2020, and PPC campaigns are still just as widely used as ever.  Nearly all mid-sized companies employ some form of PPC advertising, and most of them…

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What Is Geofencing? Your Comprehensive Guide to Geofence Marketing!

What is Geofencing, and why is it important to my Business?W If you’re not familiar with all the marketing lingo, geofencing might be one of the terms that confuse you. Our goal is to shed some light on the matter and give you a clear understanding. Continue reading this article to learn more about geofencing,…

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3 Ways to Save Money on Your Video Marketing Strategy

Creating videos for your video marketing strategy can get pricey. Even with a makeshift setup, you’re looking at a chunk of change for the equipment alone. Bringing in acting and post-production talent further ups the costs. What can you do to keep your online video marketing budget manageable? We got you. The following guide provides excellent…

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Targeting New Home Buyers with Marketing

First-time buyers are your ideal client base, and you need to target them in your marketing strategy. All homeowners were once first time buyers, and if you provide them with excellent service, you stand a good chance of getting repeat customers and referrals in the future. Targeting first time home buyers is slightly different than,…

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Here Is How You Can Boost Your Digital Marketing Strategy In 3 Steps

Social media giants like Facebook may have gotten into some controversies recently, but it is still one of the best ways to promote your business. And the same thing goes for search engines like Google and Bing. As of today, there are more than 4 billion people who are using the internet, and this is…

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Live Videos For Marketing

Content in the form of video has always been preferred over text. Taking it to step further, live videos have emerged as the most powerful marketing medium for brands to interact with customers.  Live streaming allows the brands to connect with the people, get their immediate feedback and expand the reach.  All this has been possible because…

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