A coach and a mentor who by education is an IT engineer turned media evangelist by profession. The journey from an executive to now in a capacity of Director has been instrumental. His ability to handle multiple projects is unlikely and has made a dramatic increase in the productivity level of our company. No matter how tense the situation is, he makes sure that everyone leaves the meeting room with a smile. He has completed numerous flawless projects for brands like Maruti, Mastercard, Adidas, Nat Geo, Mahindra, and obviously my favorite Microsoft plus many more. The diligence, self -motivation as well as dedication have been a source of inspiration for the rest of the team. The endless hours that he has spent on publishing a media content site to self-author a book has been impressive.

Author Archives: knowonlineadvertising

Targeting New Home Buyers with Marketing

First-time buyers are your ideal client base, and you need to target them in your marketing strategy. All homeowners were once first time buyers, and if you provide them with excellent service, you stand a good chance of getting repeat customers and referrals in the future. Targeting first time home buyers is slightly different than,…

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Live Videos For Marketing

Content in the form of video has always been preferred over text. Taking it to step further, live videos have emerged as the most powerful marketing medium for brands to interact with customers.  Live streaming allows the brands to connect with the people, get their immediate feedback and expand the reach.  All this has been possible because…

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Rise of TIK TOK

Tiktok has emerged as the fastest growing social media platforms. Until a couple of years back, any discussion regarding social media would feature Facebook, Instagram, Twitter, Pinterest. But today there is one more that would certainly feature in that discussion, it’s Tiktok. It is rising up the charts at an astonishing pace. Let’s look at…

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Best SEO Tools for Beginners

Search Engine Optimization (SEO) has become an integral part of contemporary Internet marketing. You could be running a virtual business/store/blog. It does not matter. If you wish to welcome more visitors to your website, ensure that its search engine rankings remain at the top always.  Now, as a novice, you might require some help. Therefore,…

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25+ Writing Tools to Take Your Content From Good to Great

Billions of websites are fighting for the attention of potential readers and subscribers through the content they publish. Billions of new material are published every day. This is a very complex, but at the same time effective way to compete. Therefore, in this article, we decided to collect the most useful tools, the use of…

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Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Behaviour & Engagement Users are…

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Attribution Model and its Types in Marketing

Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens.  A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product.  Assessing the Return on Investment in this scenario can be tricky. It gets…

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Effective Strategies That’ll Help Improve the SEO Ranking of Your Website

Search engine optimization is the single most important factor in getting your website seen. If you have a business, you should be investing in SCO services. Now, the way in which one goes about optimizing your presence on a search engine determines whether or not it is effective. What good is it having an amazing,…

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5 Things You Should Know About Digital Marketing

The digital age has changed the way things are done around us. Most businesses have shifted, integrated or added digital marketing to improve sales and revenue. Businesses that are technologically inclined and those that realize the importance of digital marketing are given the edge when it comes to innovation, strategic positioning and getting established in…

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Build a working website When…

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