Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which get the word out in…

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

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Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

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Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites as they are already aware…

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What is a Chatbot?

Digital Advertising industry is undoubtedly one of the fastest growing industries. From pamphlets, billboards, hoardings, banner ads to artificially intelligent customized marketing, it has surely come a long way. After Real-time bidding, Programmatic buying, Internet of Things becoming part of the mainstream, it’s now the turn of Chatbot. Off late, Chatbot has been the talk…

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What are Micro Moments?

Mobile phones have transformed the digital marketing world, leading to a drastic change in customer behavior and their decision-making process. With the emergence of technologically advanced smartphones, we are immensely dependent on our cell phones in our daily life. Gone are the days when consumers had to call customer care or helpdesk to seek some…

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Who are Brand Advocates?

Brand Advocates are those customers who promote the products of the company without any compensation. These consumers are loyal to the manufacturer and are willing to share their feedback about the products which are part of their daily routine. An advocate can be a celebrity, person well known in the society, permanent user of the…

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Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

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What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

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Crowdsourcing in Advertising

It’s been a decade now since Advertising industry first heard something known as ” Crowdsourcing”. But off late the businesses have been keen on capitalizing the benefits which it brings to the table. Crowdsourcing: To simply put, the term crowdsourcing means outsourcing the designated task to the undefined, unknown large pool of people, aiming to…

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