Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Behaviour & Engagement Users are…

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to social channels for enhancing their…

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How to advertise on Facebook and Twitter?

Facebook: For advertising on Facebook , visit your business Facebook page in the Admin Panel, click on “Ads Manager” button (top right). Here you can set a budget and create your ads. Once you’re done, your ad will now be launched. This ad is very simple and basic one. However, if you want a more…

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Custom Audience Targeting on Facebook

Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, phone numbers, iOS IDFAs, FB user IDs, App user IDs, users on your website, app. Using Custom Audiences and objective-based ad buying, businesses can: Message…

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Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when someone clicks on our ad…

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Facebook eye on Microsoft’s Ad platform ATLAS

It’s true that Facebook is making a lot of actions these days.Nobody is sure what is facebook planning to do in coming days.Reports recently said that facebook is now trying to buy Microsoft’s Ad platform Atlas.It seems facebook is not planning to give a fresh start, While there are some technological issues in taking over Atlas,…

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Facebook to launch ROI tool (Self-service conversion measurement tool)

Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook. This improvement will help marketers better understand how their ad campaigns drive online actions and also help brands improve future campaigns, the…

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Mobile OS targeting enabled for FACEBOOK advertisers too !!

Now targeting of Ad on which mobile can be customized too as per Mobile OS . If any advertiser just want that his Facebook Ad should appear only for iphone users , they can target Iphone from placement level, similarity for other devices too like itouch, ipad and ipods. Now advertisers can target as per…

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Facebook new IDEA for Brand Advertisers – “Forget about CTR”

After the Facebook has tied up with Datalogix they are trying to come up with some innovation and idea to give it a new start for something great in online advertising. Brad Smallwood, Facebook’s head of measurement and insights, said ” We ended up in this world where the click is king ” and rest left to disclose at one of…

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Facebook advertiser won’t be utilizing…

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