What exactly is Brand Salience?

Every brand aims to create its own identity and stand out from their competitors. To achieve this goal, brands should be able to shape the decision making of the consumers especially when it comes to choosing among multiple brands. It’s the Salience that is a vital factor for the success of the marketer. Let’s understand what…

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7 Ways SEO Template Has Made Our Lives Easier

It’s a world of technology and when it comes to business, failing to have your business online is no longer an option. But then again, having a stunning website for your business is just one piece of the puzzle. Today, every minute of internet usage accounts for millions of people seeking information on Google and…

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The Next Big Thing in Mobile Advertising: 5G, AI, and Machine Learning

The new mobile year has just started, but it already brought in a lot of changes and transformations that will impact the market soon. At the end of the third quarter of 2018, we saw 2 million apps in the App Store and 2.1 million apps on Android. This year, these numbers have the possibility…

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The Demand-Side Platform vs Ad Network: Which One Is Better For Traffic Buying?

On the ever-changing landscape of digital advertising, there are many ways to buy traffic online. Among them, there are ad networks and demand-side platforms. Both of them serve one important goal of providing access to online inventory. However, there is a difference in how they help media buyers reach their intended audience online. Since the…

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Growth of Connected TV Advertising

The expansion of TV industry has taken the world of digital advertising by storm. Connected TV advertising is the new buzz word and has been the talk of the town. In last few years, audience is gradually moving away from cabled TV and migrating towards devices which could stream online content. Let’s understand what exactly…

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What is App Deep Linking and why Marketers should know the importance of App Deep Linking?

With over 70% of the total internet traffic being mobile driven,  advertisers have been keen to improve upon the user experience when it comes to advertising products on mobile apps. With bill-boards and other conventional marketing tactics losing its charm and being ignored by the users,  marketers were in a desperate  need of something which…

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Gamification in Marketing

Brands on social media are constantly looking for unique ideas to engage their target audience. Gone are the days when mere presence on social media was sufficient to attract the customers. In this era of digitization, everyone has existence on social media so brands need to come up with a strategy which stands out and compel…

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What exactly is a #hashtag?

Hashtag provides a way to categorize the content on social media.  Users can find the relevant information by searching with the keyword which the hashtag contains. You can start a new conversation and have others join in or you can look for any existing discussion and become a part of it. One can get regular…

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What is Content Marketing?

With the advancement in technology, the behavior of customer has also changed drastically. Gone are the days when we had to walk in the store to actually seek information about a product. With the growth of the internet, users perform their own research; look for online feedbacks before deciding what product they want. Content marketing…

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