What is Content Marketing?

With the advancement in technology, the behavior of customer has also changed drastically. Gone are the days when we had to walk in the store to actually seek information about a product. With the growth of the internet, users perform their own research; look for online feedbacks before deciding what product they want. Content marketing…

Read More

What is Ephemeral Content and it’s benefit?

What’s the hottest topic trending in social media marketing? After Augmented Reality and virtual reality, Ephemeral content is the next big thing. In fact, Ephemeral content made it to the Adweek’s list of social media trends which would cause the biggest impact in 2018. Let’s dive deep into what exactly is this terminology and how…

Read More

What is Influencer Marketing and what makes it effective?

INFLUENCER MARKETING Consumers have become smart and so as their choices and purchasing decision. They no longer decide on what products to buy just by seeing an advertisement on television or reading a promotional message. Consumers tend to refer to the feedbacks and recommendations of people who have actually experienced the product.  They perform their…

Read More

What is a Chatbot?

Digital Advertising industry is undoubtedly one of the fastest growing industries. From pamphlets, billboards, hoardings, banner ads to artificially intelligent customized marketing, it has surely come a long way. After Real-time bidding, Programmatic buying, Internet of Things becoming part of the mainstream, it’s now the turn of Chatbot. Off late, Chatbot has been the talk…

Read More

Who are Brand Advocates?

Brand Advocates are those customers who promote the products of the company without any compensation. These consumers are loyal to the manufacturer and are willing to share their feedback about the products which are part of their daily routine. An advocate can be a celebrity, person well known in the society, permanent user of the…

Read More

What is Digital Footprint?

The term “Footprint” usually refers to the impression of one’s foot which if followed can reveal the identity of a person. Similarly, digital footprints are the traces that one leave behind while using the internet. Some of these traces are shared intentionally whereas most of the others are done unknowingly. Each time you surf the…

Read More

Blockchain in Advertising and it’s advantages

What is blockchain? Blockchain is the blocks of data which are linked together in chronological order using cryptography. These blocks serve as a database to store online transactions and hold the information securely. Blocks are arranged in linear order, a chain-like structure with each block containing a pointer to its previous block and transactions details…

Read More

What is Participation Branding?

Participation Branding In today’s era, just mere advertising is not enough to grab the attention of the customers. As per a survey, 89% of the advertising goes unnoticed or is not remembered by the customer. Apart from that, every 1 out of 3 internet user has an Ad blocking software enabled which becomes one of…

Read More

What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

Read More