What is a Chatbot?

Digital Advertising industry is undoubtedly one of the fastest growing industries. From pamphlets, billboards, hoardings, banner ads to artificially intelligent customized marketing, it has surely come a long way. After Real-time bidding, Programmatic buying, Internet of Things becoming part of the mainstream, it’s now the turn of Chatbot. Off late, Chatbot has been the talk…

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Who are Brand Advocates?

Brand Advocates are those customers who promote the products of the company without any compensation. These consumers are loyal to the manufacturer and are willing to share their feedback about the products which are part of their daily routine. An advocate can be a celebrity, person well known in the society, permanent user of the…

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What is Digital Footprint?

The term “Footprint” usually refers to the impression of one’s foot which if followed can reveal the identity of a person. Similarly, digital footprints are the traces that one leave behind while using the internet. Some of these traces are shared intentionally whereas most of the others are done unknowingly. Each time you surf the…

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Blockchain in Advertising and it’s advantages

What is blockchain? Blockchain is the blocks of data which are linked together in chronological order using cryptography. These blocks serve as a database to store online transactions and hold the information securely. Blocks are arranged in linear order, a chain-like structure with each block containing a pointer to its previous block and transactions details…

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What is Participation Branding?

Participation Branding In today’s era, just mere advertising is not enough to grab the attention of the customers. As per a survey, 89% of the advertising goes unnoticed or is not remembered by the customer. Apart from that, every 1 out of 3 internet user has an Ad blocking software enabled which becomes one of…

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What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

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Crowdsourcing in Advertising

It’s been a decade now since Advertising industry first heard something known as ” Crowdsourcing”. But off late the businesses have been keen on capitalizing the benefits which it brings to the table. Crowdsourcing: To simply put, the term crowdsourcing means outsourcing the designated task to the undefined, unknown large pool of people, aiming to…

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What is Banner Blindness?

Banner Blindness is the tendency of web visitors to ignore the banner ads on websites consciously or unconsciously. This was first highlighted in 1988 via study “Banner Blindness: Web Searchers often miss obvious links” which was conducted by Jan Benway & David Lane. Factors causing Banner Blindness: The most obvious factor is the excessive amount…

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15 Reasons why you should use the Power Editor to create Facebook ads

Power editor has multiple reasons over Facebook advertising manager. Let’s go through the 15 Reasons why you should use the Power Editor to create Facebook ads. Always have the latest features: As soon as Facebook announces new features related to advertising, they are available to advertisers in the Power Editor. Frequently changes and extensions follow…

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Important 10 techniques to increase your CTR on Twitter

If you are one of the many people who manage Twitter accounts to promote their content, then you will know that there are two main issues that need to be addressed in order to reach your audience. One of them is to try to have more Twitter followers since this is what multiplies your possibilities…

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