The New Age Couch Potato
The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me Continue Reading
Every Information About Online Advertising at one Place!
The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me Continue Reading
GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are Continue Reading
HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Continue Reading
VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: Continue Reading
[socialpoll id=”2368841″]
VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID Continue Reading
The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to Continue Reading
One of the most important decisions for an advertiser when launching an advertising campaign is choosing the agency. Not because there are better or worse, but because there are more Continue Reading
What is Campaign briefing? The briefing is a basic document of work that the client share with the agency, the brief reflects the important elements of the marketing plan. It’s Continue Reading
Very few knew about the new ad slot that Mozilla offered in Firefox though this new unit was announced in early 2014 and was live by end of the same Continue Reading