Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

Read More

Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when someone clicks on our ad…

Read More

Google expands True View ads to Apps and Games

Google’s TrueView which was launched in 2010 (one of YouTube’s most successful ad formats) is expanding in different formats due to user engaging more on it.Last august true view skippable ads were expanded to mobiles and now they are into Apps and Games. True View ads come in two forms : Ads with a five…

Read More