What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

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Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

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Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites as they are already aware…

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What are Micro Moments?

Mobile phones have transformed the digital marketing world, leading to a drastic change in customer behavior and their decision-making process. With the emergence of technologically advanced smartphones, we are immensely dependent on our cell phones in our daily life. Gone are the days when consumers had to call customer care or helpdesk to seek some…

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Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

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What is Digital Footprint?

The term “Footprint” usually refers to the impression of one’s foot which if followed can reveal the identity of a person. Similarly, digital footprints are the traces that one leave behind while using the internet. Some of these traces are shared intentionally whereas most of the others are done unknowingly. Each time you surf the…

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What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

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Crowdsourcing in Advertising

It’s been a decade now since Advertising industry first heard something known as ” Crowdsourcing”. But off late the businesses have been keen on capitalizing the benefits which it brings to the table. Crowdsourcing: To simply put, the term crowdsourcing means outsourcing the designated task to the undefined, unknown large pool of people, aiming to…

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What is Banner Blindness?

Banner Blindness is the tendency of web visitors to ignore the banner ads on websites consciously or unconsciously. This was first highlighted in 1988 via study “Banner Blindness: Web Searchers often miss obvious links” which was conducted by Jan Benway & David Lane. Factors causing Banner Blindness: The most obvious factor is the excessive amount…

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