Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Build a working website When…

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I need a content calendar? For…

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Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

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Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

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Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites as they are already aware…

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What are Micro Moments?

Mobile phones have transformed the digital marketing world, leading to a drastic change in customer behavior and their decision-making process. With the emergence of technologically advanced smartphones, we are immensely dependent on our cell phones in our daily life. Gone are the days when consumers had to call customer care or helpdesk to seek some…

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Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

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