Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…

Read More

Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking a first time visitor to…

Read More

What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely on the feedback of their…

Read More

Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

Read More

Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing take off and give us…

Read More

Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites as they are already aware…

Read More

What are Micro Moments?

Mobile phones have transformed the digital marketing world, leading to a drastic change in customer behavior and their decision-making process. With the emergence of technologically advanced smartphones, we are immensely dependent on our cell phones in our daily life. Gone are the days when consumers had to call customer care or helpdesk to seek some…

Read More

Augmented Reality in Advertising

Augmented Reality is integration of computer generated enhancements like audio, video, image with user’s real world which makes it more interactive. AR aims to combine the physical world with digital world by superimposing virtual elements on real environment. The term “Augmented” means to enhance or to make something better. So, simply put its an expansion…

Read More

What is Digital Footprint?

The term “Footprint” usually refers to the impression of one’s foot which if followed can reveal the identity of a person. Similarly, digital footprints are the traces that one leave behind while using the internet. Some of these traces are shared intentionally whereas most of the others are done unknowingly. Each time you surf the…

Read More

What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

Read More