The Online Advertising Strategies You Need to Know

There was a time, not that long ago, when advertising and marketing took place physically, through posters, billboards, and flyers. However, now marketing and advertising are near enough entirely digital, and while the more antiquated formerly mentioned methods are still utilized, they are not as successful as their digital counterparts. Continue Reading

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Why branding is important for businesses?

A business, irrespective of its size is a brand. Many people often overlook this and only see themselves as a business. Branding is what makes a business recognizable. It is all efforts geared towards making the company stand out distinctively with their products or services. Being a marketing strategy branding Continue Reading

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How to Properly Manage Your eCommerce Business

With more and more online customers joining the online shopping revolution, eCommerce is becoming the business model of the future. Every business is focusing on their online presence and every new start-up is looking for ways to maximize their impact on their online market. Pulling off the first few orders Continue Reading

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Continue Reading

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I Continue Reading

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Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with Continue Reading

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Do you know what is “Online Traffic Temperature”?

Turning potential customers into lead largely depends on how the brand builds the relationship with them. Brands need to understand that each visitor on the website doesn’t have the same knowledge about their products and they need to be targeted based on how familiar they are with the brand. Asking Continue Reading

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely Continue Reading

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active Continue Reading

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