Private Ad Exchange: A Real Gold Mine for CTV/OTT Publishers

CTV allows viewers to access entertaining content via smart TVs, game consoles, smartphones, and other Internet-connected devices. This technology brings demanded content that goes far beyond traditional TV shows and cable programs. Users can enjoy premium content by subscription or watch shows and movies free of charge through AVOD services. Continue Reading

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Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites Continue Reading

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What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that Continue Reading

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INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being Continue Reading

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Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one Continue Reading

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Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a Continue Reading

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Advertiser Checklist for Real Time Advertising

The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete budget on it, there should be some check done before diving into it. Below are the checklists an advertiser should Continue Reading

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