AD SERVER | AD NETWORK | |
1. | The equipment that brings up the ad to potential customers is called an Ad server | Ad network is a company that connects advertisers to web sites that want to host advertisements |
2. | In simple words, Ad server is a tool used by ad agencies and/or clients to facilitate ad trafficking and to provide reporting on ad performance | Ad networks are a single buying opportunity for media buyers and an opportunity to access advertising market for small publishers |
3. | Ad server is a part of an ad network | Every ad network has their own ad server |
4. | There are two main types of ad server – Local ad server and remote ad server | There are mainly three different types of ad networks – vertical , horizontal , and targeted networks |
5. | The ad servers provide data like impression served, number of clicks, CTR , leads, etc. | The ad network provides data to client retrieved from an ad server (every campaign has its own data) |
6. | The use of best ad server provides consistent and maximized feature like action tracking (post-click activities) such as sales, leads, downloads, engagements , video tracking , etc. | The use of a best ad network allows an advertiser to assure that their ads are placed on the best possible website to target their ads towards their target market |
Let me thank you kindheartedly before I introduce myself.
Myself AbhiRam from Hyderabad, working in the ADOPS filed for the past 2.5 years.
I’ve gone through your site and got some important stuff regarding ADOPS. Thanks for sharing knowledge with us.
Could you please help me with the below:
-DSP, SSP, diff btw those
Thanks in advance
Hey Abhi,
Thanks for appreciating.
I will soon add the topics mentioned by you making a new page, just stay tuned 🙂
Cheers!
Hi Abhiram,
Sorry about the long await about SSP, DSP, I have just now updated the page about it to give an easy introduction by which you can get the concept about it. Thorough about them will be updated soon, till then refer this : http://www.knowonlineadvertising.com/sharing-knowledge/introduction-to-ssp-dsp-ad-exchange/
Thanks and Regards,
Avinash
Hi Avinash,
I’ve gone through your site and got some important stuff regarding ADOPS. Thanks for sharing knowledge with us.
And also its really essential for us and while seeing over all site, really we can learn many information about AD-ops.
Really Many thanks to you Avinash and keep updating many information like this.
Thank You!
Rajesh G
Thanks a lot for your feedback Rajesh.
http://www.admonsters.com/forum/best-ad-network-ad-server
many thanks for your help!
Lionize Digital is an adnetwork, deals with online advertising, globally. The perfect destination for Brand Advertisers and Quality Publishers.
Chris, I agree with you. Even I am associated with Lionize Digital and they are awesome…..
Hi,
Thanks for the differences liste above, could you provide an example for both Adnetwork and Adserver
Hi Arvind,
Refer: http://www.knowonlineadvertising.com/ad-server/ for different ad servers, and examples for ad networks you can refer here:http://www.knowonlineadvertising.com/20-largest-ad-networks-2013/
Thanks for sharing information related to Online marketing. It will be better if you know me Storymeta and story-meta in DFP.
Hi Avinash,
Do you have any idea on how can someone subscribe to updates of different Adservers , Browsers and OS
Hey,
Almost every ad server has its own blog, just subscribe and get the latest updates. But the technical changes are not shared, it’s just about the functionalities
Regards,
kOA
Hi
Thanks for the interesting post. Could you tell me which ad server networks use? Do they use a special ad serving solution for networks or is it possible to use an ordinary ad server just as googles DCM? In case you can build an network with dcm.. how does this work?
A feedback would be highly appreciated.
Cheers
Sunny
Hi,
DCM won’t help you create an Ad Network as after you create your campaigns where would you run them. DCM is for advertisers/Agencies who shares the ad tags or trackers to the publishers to validate the delivery of campaigns.
Hi
Thanks for this post. I have question: what ad sever do networks normally use? Do they use a special ad server for networks or just an ordinary o, e.g. googles dcm? If an ordinary one is enough to build an ad network: how do you set up an ad network with such an ad server?
Thanks a lot!!
Sandro
Hey,
Generally, Ad networks have their own inbuilt ad servers but the ones with smaller budget use the third party to serve their campaigns. It’s just that you can’t customize the server and have to run with the facilities that the server provides. If you are looking to start and ad network, you need to think of inventory, if you multiple publishers linked with you then any day you can start your own ad network.
Hi. I have a website and I need to get traffic to it. So what is the best option. What if i purchase a adsever plan from my web hosting agent. It said 3million impression for 29$/ month (M3 server). So if i purchase this plan, will i get 3 million traffic to my wesite for just 29$??
Hey,
I stumbled out here while I was searching for a basic knowledge in ad networks. Here I got great ideas regarding the differences between ad-server and ad-network. Thanks for the simple form of understandable points. Very useful article. Thanks a lot.
Good that you liked it Jayaraj