Difference between DSP and DCM
||DSP is demand side platform which is a buyer side platform
||DCM is DoubleClick campaign manager which is an ad server for advertisers
||DSP helps to manage multiple ad exchanges, ad networks or sites using one interface.
||DCM helps advertiser or agencies to create tags or trackers by which they can track their campaign performance and status of delivery
||Advertiser can bid for their target users on an open forum
||Advertiser can create multiple tags or tracker to track multiple events taken by user on the ad
||DSP is a web-based tool used for real-time buying of impressions
||It is a web-based tool used for ad management
||A DSP ‘plugs in’ to an ad exchange where publishers make their inventory available
||DCM has no role in real-time bidding directly and is only responsible for sharing tags as per requirement after which it helps in reporting
||There are multiple DSP’s where DBM (DoubleClick Bid manager) is Google’s DSP
||DCM is a tool provided by Google
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