Inbound Marketing and Content Marketing

Inbound Marketing	Content Marketing
1. Focuses on ensuring that right content is made available to right audience at right time.	1. Focuses on creating highly valuable and relevant content which educates the target users about the brand.
2. Inbound Marketing attracts the prospects via relevant content, builds relationship by gaining trust, turn them into lead and finally converting them into repeat customers.	2. Content marketing informs, educates and empower the potential customers about the products which acts as a key ingredient in turning them into purchasing customers.
3.  It is much more than just content, it needs various elements to work together closely for it to bring desired outcomes.	3.  It is a subset of Inbound Marketing, a component which fuels Inbound marketing.
4. Key elements which are utilized in this form of marketing are SEO,  blogging, social media,  keywords and landing pages etc.	4. Key sources to create content are blog posts, infographics and videos.
5. Has a broader aim which is not only content creation but also how the content is organized on the website to make it more attractive for the visitors.  The objective is to compel the users to complete the call to action	5. Is primarily concerned about the creation and distribution.  The objective is to produce helpful content for the customers.
6. Inbound Marketing campaign includes various steps like creating user persona, keyword selection, managing landing page, content creation and sharing the content.	6. Content Marketing involves formalizing content creation plan, researching, drafting, editing, proofing and finally publishing the content.
7. It’s a methodology which ensures that users are able to find the brand when willingly searching for it	7. Content is an essential part as it’s the content which drives traffic on the website and blog.