S No. |
Celebrity endorsements |
Influencer Marketing |
1 |
Celebrity endorsement attaches the fame of a celebrity to a brand or product and they are not the one who is expert in that field |
Simply, Influencers are specialists. They are the who have built communities around themselves in a very niche space |
2 |
Celebrity endorsements are meant to be seen, heard, but not interacted with |
Not the case here, there is generally two-way interaction or engagements |
3 |
The celebrity is the face of a brand message. |
In influencer marketing, the influencer is perceived to be the creator of the entire message. |