Influencer Marketing and Celebrity Endorsements

S No. Celebrity endorsements Influencer Marketing
1 Celebrity endorsement attaches the fame of a celebrity to a brand or product and they are not the one who is expert in that field Simply, Influencers are specialists. They are the who have built communities around themselves in a very niche space
2 Celebrity endorsements are meant to be seen, heard, but not interacted with Not the case here, there is generally two-way interaction or engagements
3 The celebrity is the face of a brand message. In influencer marketing, the influencer is perceived to be the creator of the entire message.