Influencer Marketing and Celebrity Endorsements
||Celebrity endorsement attaches the fame of a celebrity to a brand or product and they are not the one who is expert in that field
||Simply, Influencers are specialists. They are the who have built communities around themselves in a very niche space
||Celebrity endorsements are meant to be seen, heard, but not interacted with
||Not the case here, there is generally two-way interaction or engagements
||The celebrity is the face of a brand message.
||In influencer marketing, the influencer is perceived to be the creator of the entire message.
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