Intrusive Marketing vs Non-Intrusive Marketing
||Non – Intrusive Marketing
||The term Intrusive means invasive or unwelcomed. It is the form of Advertising that often ends up upsetting the customer.
||Non-intrusive ads are meant for a well-targeted audience shown at the right time and at the right place.
||Internet users being bombarded with random ad, which is why almost 60% users have already installed ad blockers which blocks these intrusive ads to a certain extent.
||Users trust these ads a lot more as they are targeted to them personally. Ad blockers allow these to pass through and are displayed on the web page.
||Content on the ads is random and often out of sync with the information on the webpage due to which it fails to gather to interest of the users.
||Content is well thought Out and Researched which focus on conveying Brand’s Message clearly. These are intelligently placed on the Website to gather user attention.
||Most part of the revenue spent on these campaigns fails to generate good returns. This is primarily due to poor performance of these campaigns
||Being retargeted these ads deliver better results and generate high Returns
||These are generalised ads being pushed out to all the audience available on the web.
||Retargeting technique is used by the advertisers to reach out to the users with ads of their interests.
||Advertisers usually focus on serving impressions rather than specific ads to target audience.
||As Users trust these ads they are willing to engage and click these ads which form better relationship between brand and Users.
||Random ads on websites are the form of intrusive marketing which is often ignored by users
||Facebook and Google are prime examples who serve non-intrusive ads. Facebook records user likes and serves them with relevant ads.
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