||Is a default version of remarketing which show generalized ads to your recent audience
||Shows much more customized ads, usually the products which are recently surfed.
||Can be an effective announcement tool especially when it comes to remarketing to all users.
||Converts potential shoppers into buyers, luring them to go back to the website by displaying items they showed interest in.
||Being more generalized form of remarketing, it doesn’t provide as effective results as Dynamic remarketing.
||Has better CTR and conversion at a lower cost.
||It isn’t cost and time effective to remarket everyone who had visited your website.
||More personalized marketing results in better ROI.