Standard Remarketing vs Dynamic Remarketing

S.No. Standard Remarketing Dynamic Remarketing
1 Is a default version of remarketing which show generalized ads to your recent audience Shows much more customized ads, usually the products which are recently surfed.
2 Can be an effective announcement tool especially when it comes to remarketing to all users. Converts potential shoppers into buyers, luring them to go back to the website by displaying items they showed interest in.
3 Being more generalized form of remarketing, it doesn’t provide as effective results as Dynamic remarketing. Has better CTR and conversion at a lower cost.
4 It isn’t cost and time effective to remarket everyone who had visited your website. More personalized marketing results in better ROI.