It’s true that Facebook is making a lot of actions these days.Nobody is sure what is facebook planning to do in coming days.Reports recently said that facebook is now trying to buy Microsoft’s Ad platform Atlas.It seems facebook is not planning to give a fresh start, While there are some technological issues in taking over Atlas, sources said the prospect of starting from scratch was more daunting than picking up a platform that already delivers billions of ad impressions a day.
Microsoft is trying to sell Altas for a quite long time,even Adobe tried taking over it.Atlas is estimated of worth $30 billion but it is expected facebook won’t pay more than $6 which is also less than what microsoft paid for Atlas in 2007.
Some said Facebook is trying to compete with Google in online advertising , which seems quite true as facebook is making a lot action towards advertising though it has got over 1 billion active users with emails, phone numbers, and unprecedented amounts of “likes.
For now , Facebook has not yet given it’s final word for it and we are waiting for the response yet.