Most people don’t trust an online business with their money unless they have worked together before. That’s why you get their contact information to nurture them as leads first. Unless it’s an online store, you will only get leads from your website and then contact and persuade them to become a customer. However, getting leads is a challenge itself.
People who go to online stores know what they want, and they are usually in the final stage of their buyer’s journey. However, generating a lead requires you to attract a lot of traffic and consider several tactics to convert them to lead. Many businesses invest a great deal in attracting traffic, but they still don’t get any leads. Here you will learn what they might be doing wrong.
When Traffic is Not Relevant
Let’s say you are selling men’s shoes online. Would you get good results if you only attract female visitors? The answer is no. You need to make sure that the traffic you are getting comprises your potential customers. This is the reason why best SEO companies create audience personas to target the right people.
Your SEO analyst might be publishing guest posts on irrelevant platforms and targeting the wrong keywords. You also have to understand the intent behind every keyword research. Targeting keywords with high search volume and using clickbait would get people on your website, but they won’t stay there.
Content is Not Convincing
Content is the most important and often underrated part of digital marketing. Once you get people on your website, it’s the job of your content to impress and convince the reader. Just having good English is not enough for this job. You need to have an understanding of marketing too. Internet users have a very short attention span, and it’s the job of the writer to keep them engaged while also providing value and discretely convincing them to take a step further. If you are not getting any leads at all, have an expert audit your content and update it if required.
You are Not Using a Lead Magnet
No one likes to give their email address or contact number on a random website on the internet. People are conscious of their privacy, and spam emails have everyone scared. If you want them to take this minor risk, you must also offer something beneficial in return. That something beneficial is called a lead magnet, and more than often, it’s a useful PDF that is sent to the email of the person requesting it. It would help if you also came up with something relevant to your audience to encourage them to become a lead.
Internet users make a decision about becoming a lead after reading the content. You need to provide everything they should know. If you leave anything to guessing, they won’t take that step further. Make sure the product or services you are pitching is discussed in detail. The reader should know what he is going to get by providing his information. Try to answer 5Ws and H (What, When, Where, Who, Why, and How) when writing your content.
Competitors are Offering Something Better
They have no need to waste their time with you if they can get something better at another website. The internet is a competitive market where people can offer and cheaper products or services. There are monopolies that can even spend millions of dollars just to put you out of business. If you want to keep getting those leads, you must offer something that your competitors can’t. It could be lower prices, better quality, or best customer service.