SEO marketing is ultimately one of the best marketing areas every company should target. If you do it right, you will be sure to get long-term sustainable results. When hiring the best SEO agency for running campaigns in different markets, there is one factor you have to think about – multilingual SEO is a completely different ball game from a standard SEO program.
What is the importance of multilingual SEO?
The good thing about SEO is that it does not have boundaries. People from all over the world can access your website and everything that you are offering them. It is a good thing, though one thing is inevitable. Not everyone understands English, German, Spanish or Chinese.
For instance, a person from Germany searches for solutions online differently to the Chinese person from Singapore. If you are an international company, then you should work towards being visible to your target audience when they research online. Therefore, you will have to hire a Multilingual SEO Agency such as Sondora Marketing, an agency that speaks 8 languages fluently and runs campaigns worldwide.
Not many companies would consider this. Thus, you can have the upper hand over your competitors if you think translating all your content into another language.
What characters should these search engine optimization companies have?
Your primary goal when hiring this company is to get your content, products, and services to most languages. When looking for the best company to hire, here are some qualities you should inspect.
1. They should be clear on their pricing
Have you ever worked with someone and you found out that the invoice sent to you do not match with the initial quotation the SEO agency gave you? Well, many people understand what that is.
Some rogue SEO agencies will not state this at the beginning of the project. We refer to these extra charges as hidden fees. When you sit down with the company, let them explain how much they charge openly.
A right firm will practice honesty and should not include any more charges. If they do, they should alert you prior and have a detailed explanation of why they had to do that.
2. The agency should be good at listening
The worst mistake you can ever do is hiring someone who does not have a clear direction. What they will do is mess you and waste your money in the end.
Fundamentally, the firm should listen to your needs intently. Look at how they respond to your needs. You can also know this by looking at testimonials from previous clients. Honest reviews should highlight this quality.
3. They should have the resources required in your campaign
Not many SEO companies have all the resources that your business needs. Resources do not mean just money. It is a matter of strategy, experience and human capital.
In terms of experience, the SEO firm’s staff should be able to handle the tasks you give to them. An excellent way to know this is by checking their portfolio. This includes the number of companies this SEO agency worked with previously.
When it comes to strategy, the team should highlight the process of achieving the goals the client sets to them. Some agencies highlight their working mode on their website. The agency should highlight languages they are proficient with and some of the search engines
4. They work towards achieving what they promise
Marketing is a tricky business, especially when the client is paying an external person to do the job. Sometimes, the campaign could never produce the fruits you wanted. Nonetheless, most of the times, SEO will always give results as long as you do it right since it is about understanding algorithms.
In that case, you need assurance that they will achieve all the goals. On the other hand, the client should practice patience while the SEO experts work on the project.
Even if you do not see any results at the beginning, then you should understand that campaigns could be like that during the initial stages.
When you hire the right SEO agency, they will suggest to you some of the things you need to change on your website. At that point, you should understand that change comes with a price. You might notice that change in certain aspects of your website can lead to lower traffic.
However, if you use an appropriate strategy, it is possible that traffic can go beyond your expectations. In short, you will notice more visitors than before. For that reason, clients should trust the agency when it comes to this.