Four Important recommendation for proper Native campaigns
- USE A GOOD TRACKING TOOL
Regardless of the network you hire, make sure you have good results tracking tool. If you do not work with an advertising server, you can find quite inexpensive tools with which to control your campaign well (know where the clicks come from, what is the best converts, what devices works best your campaign, etc.).
- MEASURE INDEPENDENTLY THE RESULTS IN MOBILE, TABLE, AND DESKTOP
For direct response campaigns, it is highly recommended to mount separate campaign lines for devices. It is very important for proper optimization and evaluation of the campaign spend. What works great on computers can work fatal on mobiles, or vice versa.
- YOUR ADVERTISEMENTS SHOULD LOOK MORE CONTENTEXTUAL THAN AN ADVERT
The less promotional your ad looks, the better. Remember that these ads will appear alongside real news and highlights. As users click to have expectations that tell a story or discover something novel and interesting, rather than buying. The best campaigns in native advertising are those that tend more toward content marketing (even if they have a pure sales focus).
- TEST VARIOUS CREATIVITY
As with SEM campaigns, the copy and image to use in ads are crucial. We recommend starting with several creative lines in parallel and trying to see which one offers you the best performance. This is called creative optimization.
- MOBILE MARKETING ENVIRONMENT
Nowadays the great field of a game of the native publicity is the mobile devices. Both through the applications and in the mobile versions of the sites is where more volume of these formats we will find and where the efficiency is greater. Create messages and designs tailored to the mobile marketing environment.