Getting Your Website Noticed On Instagram

You probably have a website live already and you’ve been wondering how you can have it reach out to as many people as possible. By now, higher chances are that you know that social media is one of the best platforms people use to showcase their websites, online activities or the products and services they…

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The Six Degrees of Digital Marketing Improvement

Every brand understands the need for prosperity in the digital realm. Whether the goal is to sell products, provide services or supply information to a specific audience, attracting the right people and convincing them to take the desired action(s) remains a goal of virtually every entity online. Arguably the only way to accomplish this is…

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Psychographics In Marketing

Knowing your target audience is crucial for the success of any marketing campaign. With changing demands of consumers, it gets extremely vital to understand not only “who” your customer is but more importantly “why” they are your customers. As a brand, what is it that makes your consumers engage with you. This is where Psychographics…

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How to Make Money With a Blog?

Making money online has become one of the major trends in today’s business world. Many people have turned to the internet due to the immense freedom and convenience it offers. Needless to mention, one can make money from the comfort of his/her home. All you need to have is a computer, a reliable internet connection,…

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What exactly is Brand Salience?

Every brand aims to create its own identity and stand out from their competitors. To achieve this goal, brands should be able to shape the decision making of the consumers especially when it comes to choosing among multiple brands. It’s the Salience that is a vital factor for the success of the marketer. Let’s understand what…

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7 Ways SEO Template Has Made Our Lives Easier

It’s a world of technology and when it comes to business, failing to have your business online is no longer an option. But then again, having a stunning website for your business is just one piece of the puzzle. Today, every minute of internet usage accounts for millions of people seeking information on Google and…

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The Next Big Thing in Mobile Advertising: 5G, AI, and Machine Learning

The new mobile year has just started, but it already brought in a lot of changes and transformations that will impact the market soon. At the end of the third quarter of 2018, we saw 2 million apps in the App Store and 2.1 million apps on Android. This year, these numbers have the possibility…

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The Demand-Side Platform vs Ad Network: Which One Is Better For Traffic Buying?

On the ever-changing landscape of digital advertising, there are many ways to buy traffic online. Among them, there are ad networks and demand-side platforms. Both of them serve one important goal of providing access to online inventory. However, there is a difference in how they help media buyers reach their intended audience online. Since the…

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Growth of Connected TV Advertising

The expansion of TV industry has taken the world of digital advertising by storm. Connected TV advertising is the new buzz word and has been the talk of the town. In last few years, audience is gradually moving away from cabled TV and migrating towards devices which could stream online content. Let’s understand what exactly…

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What is App Deep Linking and why Marketers should know the importance of App Deep Linking?

With over 70% of the total internet traffic being mobile driven,  advertisers have been keen to improve upon the user experience when it comes to advertising products on mobile apps. With bill-boards and other conventional marketing tactics losing its charm and being ignored by the users,  marketers were in a desperate  need of something which…

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