Creative 10 Best Practices

Creative Optimization is also important, indirectly the creative look and feel is important to bring success. There some basic ten points that always needs to be in mind before making a creative which can help in better optimization of creative. If the creative made looks very attractive, doesn’t mean it will attract to get conversion…

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Who wins the race – Tablet or Smartphones ??

  As we all know mobile advertising has taken it’s pace and everyday there is some new advancement or new technology to  make the mobile advertising a boon tomorrow for digital advertising world. Every ad network or any firm which deals with mobile advertising is working on both part,i.e. smartphones and tablet ads, but ever thought who…

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UTM To Angelfish

Urchin traffic monitor  , popularly called as UTM tracking method is used for tracking sessions to a website or better say it helps in tracking the performance of a website in terms of the number of visitors, activity of the user on the website plus the time spent. UTM is best for giving accurate unique visitors. Example of…

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Google expands True View ads to Apps and Games

Google’s TrueView which was launched in 2010 (one of YouTube’s most successful ad formats) is expanding in different formats due to user engaging more on it.Last august true view skippable ads were expanded to mobiles and now they are into Apps and Games. True View ads come in two forms : Ads with a five…

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New technology (SpotSynch) will lead to – “Instant call to Action”

Zeebox announces the launch of the world’s first automated advertising platform called “SPOTSYNCH” that delivers targeted digital ads on smartphones and tablets that are synchronized with linear TV spots.It means SpotSynch will show users targeted digital advertisements simultaneously with specific TV programs and commercials.It will allow advertisers to serve ads within the zeebox app at…

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What is negative retargeting ?

Negative re targeting is related to frequency capping, but slightly more finessed. Basically it means not showing the user an ad for something that they have already purchased.So It’s like Why invest advertising budget into an ad for something the user has already purchased – disrespecting the user and running up the advertising bill at the same time?…

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What is ‘out clause’ in an online advertising ?

    An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the…

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What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

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What is cookie window and why should it differ from campaigns to campaigns?

A cookie is a small file of some alphanumeric data which is sent from a website to your browser.It’s a small file but plays a bigger role in online advertising and not only in advertising but also helps in fast accessing of a website visited earlier, like login, preferences, settings, etc. A cookie window is…

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Mobile In-App ads is more irritating than TV or Web based ads

Recent surveys says that users find mobile ads far more interruptive — and annoying — than those on TV or web based ads.A study released today from market-research firm Forrester shows that a majority of mobile users (70%) surveyed said that automatically served in-app ads were interruptive which is more like natural as no users wants…

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