Google expands True View ads to Apps and Games

Google’s TrueView which was launched in 2010 (one of YouTube’s most successful ad formats) is expanding in different formats due to user engaging more on it.Last august true view skippable ads were expanded to mobiles and now they are into Apps and Games. True View ads come in two forms : Ads with a five…

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New technology (SpotSynch) will lead to – “Instant call to Action”

Zeebox announces the launch of the world’s first automated advertising platform called “SPOTSYNCH” that delivers targeted digital ads on smartphones and tablets that are synchronized with linear TV spots.It means SpotSynch will show users targeted digital advertisements simultaneously with specific TV programs and commercials.It will allow advertisers to serve ads within the zeebox app at…

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What is negative retargeting ?

Negative re targeting is related to frequency capping, but slightly more finessed. Basically it means not showing the user an ad for something that they have already purchased.So It’s like Why invest advertising budget into an ad for something the user has already purchased – disrespecting the user and running up the advertising bill at the same time?…

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What is ‘out clause’ in an online advertising ?

    An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the…

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What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

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What is cookie window and why should it differ from campaigns to campaigns?

A cookie is a small file of some alphanumeric data which is sent from a website to your browser.It’s a small file but plays a bigger role in online advertising and not only in advertising but also helps in fast accessing of a website visited earlier, like login, preferences, settings, etc. A cookie window is…

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Mobile In-App ads is more irritating than TV or Web based ads

Recent surveys says that users find mobile ads far more interruptive — and annoying — than those on TV or web based ads.A study released today from market-research firm Forrester shows that a majority of mobile users (70%) surveyed said that automatically served in-app ads were interruptive which is more like natural as no users wants…

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What is DISPLAY FILTERING in mobile advertising ?

There can be more chances in mobile due to screen size that the ads are not view able to the user but have been delivered successfully , in this case as per the latest update by IAB such impressions should not be considered and should be filtered . As such impressions for ads that are reasonably known…

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Facebook eye on Microsoft’s Ad platform ATLAS

It’s true that Facebook is making a lot of actions these days.Nobody is sure what is facebook planning to do in coming days.Reports recently said that facebook is now trying to buy Microsoft’s Ad platform Atlas.It seems facebook is not planning to give a fresh start, While there are some technological issues in taking over Atlas,…

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Thinking of blocking Ads on your smartphones ??

What if you are annoyed of ads in your smartphone’s ? Nothing but just a click is required now to get rid of it . Android has launched  it’s new application named ” AdBlock Plus” which will now block all the ads on your smartphone too. AdBlock Plus aims to help its users avoid misleading,…

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