Do you know how Ads track you on your smartphone ??

If i say ad tracking in mobile is same as it is done in online world , it won’t be true completely as the tracking in mobile differs and is complex than tracking in PC . There is no doubt tracking in mobile played the good role for the good pace of advertising in mobile…

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Facebook to launch ROI tool (Self-service conversion measurement tool)

Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook. This improvement will help marketers better understand how their ad campaigns drive online actions and also help brands improve future campaigns, the…

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Same mobile campaigns to run on Multi-device

Jivox , an interactive video advertising technology company announces last tuesday of a new platform that will make executing multi-device mobile campaigns a lot easier.Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all…

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Mobile OS targeting enabled for FACEBOOK advertisers too !!

Now targeting of Ad on which mobile can be customized too as per Mobile OS . If any advertiser just want that his Facebook Ad should appear only for iphone users , they can target Iphone from placement level, similarity for other devices too like itouch, ipad and ipods. Now advertisers can target as per…

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Are Advertiser and Publisher really confused about IPAD mini ?

Reaching or say engaging the audience wherever on any screen , device is always the mission of online advertising and when it’s about Apple , advertising industries take it more seriously. Apple recently introduced it’s new product “iPad Mini” whose size is more like smartphones but the resolution and everything is like ipad 2 …

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MICROSOFT says: We are committed to PRIVACY and putting people FIRST

From the aspect of user it sounds so good to know about Microsoft new approach but this same approach gives a blast to Ad industry’s . Microsoft is coming up with privacy feature as default called as “DO NOT TRACK” in internet explorer 10 which will be set as default , IE 9 already had…

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Facebook new IDEA for Brand Advertisers – “Forget about CTR”

After the Facebook has tied up with Datalogix they are trying to come up with some innovation and idea to give it a new start for something great in online advertising. Brad Smallwood, Facebook’s head of measurement and insights, said ” We ended up in this world where the click is king ” and rest left to disclose at one of…

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Google becomes online advertising king !

Google the forever king in online world has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile. Google now holds more share than any other company in each of the US search, display and mobile advertising markets.Google will see a 38 per cent…

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Facebook advertiser won’t be utilizing…

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Mobile catching up to TV

Strange but true that today people are spending as much time as they spend watching TV and which is great news for the mobile advertiser that they can utilize this benefit of users using mobile as media to entertain them.Recently survey gave this result that mobile is catching up to time spent on TV.If you…

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