Loading Time of an Ad is also Important – How to improve it?

    It’s a technology world and everything is moving fast, no one loves slower world and slower work. The more you save time the better the feedback you get.So when it’s about saving time, why not save the loading time of an Ad too. With the growing technology the ads are becoming more richer…

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Best Practices for CPC Campaigns

CREATIVE TESTING – Set up creative test if multiple creative will be used and after 500 clicks, start with FRESH opt data with best creative only as any bad creative can lower down the CTR badly. PACING – Initially (i.e. in the testing phase) set the pacing to be aggressive as it could spend the…

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Creative 10 Best Practices

Creative Optimization is also important, indirectly the creative look and feel is important to bring success. There some basic ten points that always needs to be in mind before making a creative which can help in better optimization of creative. If the creative made looks very attractive, doesn’t mean it will attract to get conversion…

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Who wins the race – Tablet or Smartphones ??

  As we all know mobile advertising has taken it’s pace and everyday there is some new advancement or new technology to  make the mobile advertising a boon tomorrow for digital advertising world. Every ad network or any firm which deals with mobile advertising is working on both part,i.e. smartphones and tablet ads, but ever thought who…

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UTM To Angelfish

Urchin traffic monitor  , popularly called as UTM tracking method is used for tracking sessions to a website or better say it helps in tracking the performance of a website in terms of the number of visitors, activity of the user on the website plus the time spent. UTM is best for giving accurate unique visitors. Example of…

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Google expands True View ads to Apps and Games

Google’s TrueView which was launched in 2010 (one of YouTube’s most successful ad formats) is expanding in different formats due to user engaging more on it.Last august true view skippable ads were expanded to mobiles and now they are into Apps and Games. True View ads come in two forms : Ads with a five…

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New technology (SpotSynch) will lead to – “Instant call to Action”

Zeebox announces the launch of the world’s first automated advertising platform called “SPOTSYNCH” that delivers targeted digital ads on smartphones and tablets that are synchronized with linear TV spots.It means SpotSynch will show users targeted digital advertisements simultaneously with specific TV programs and commercials.It will allow advertisers to serve ads within the zeebox app at…

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What is negative retargeting ?

Negative re targeting is related to frequency capping, but slightly more finessed. Basically it means not showing the user an ad for something that they have already purchased.So It’s like Why invest advertising budget into an ad for something the user has already purchased – disrespecting the user and running up the advertising bill at the same time?…

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What is ‘out clause’ in an online advertising ?

    An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the…

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What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

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