What is ‘out clause’ in an online advertising ?

    An important and negotiable area in an Insertion order , Out-clause is the time taken by ad network or publisher to block off the advertiser banners from displaying or throwing it’s impressions. It is basically the time tenure decided between the advertiser and publisher or ad network while signing the insertion order. The time starts after the…

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What are Site Served Campaigns ?

When you first read the word “site-served“- the first answer that comes to your mind is when an ad is specifically served on a specific site it is a site-served campaign. But NO it is not like that. A campaign is basically divided into two division – site served or third party served.How the ad…

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What is cookie window and why should it differ from campaigns to campaigns?

A cookie is a small file of some alphanumeric data which is sent from a website to your browser.It’s a small file but plays a bigger role in online advertising and not only in advertising but also helps in fast accessing of a website visited earlier, like login, preferences, settings, etc. A cookie window is…

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Mobile In-App ads is more irritating than TV or Web based ads

Recent surveys says that users find mobile ads far more interruptive — and annoying — than those on TV or web based ads.A study released today from market-research firm Forrester shows that a majority of mobile users (70%) surveyed said that automatically served in-app ads were interruptive which is more like natural as no users wants…

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What is DISPLAY FILTERING in mobile advertising ?

There can be more chances in mobile due to screen size that the ads are not view able to the user but have been delivered successfully , in this case as per the latest update by IAB such impressions should not be considered and should be filtered . As such impressions for ads that are reasonably known…

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Facebook eye on Microsoft’s Ad platform ATLAS

It’s true that Facebook is making a lot of actions these days.Nobody is sure what is facebook planning to do in coming days.Reports recently said that facebook is now trying to buy Microsoft’s Ad platform Atlas.It seems facebook is not planning to give a fresh start, While there are some technological issues in taking over Atlas,…

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Thinking of blocking Ads on your smartphones ??

What if you are annoyed of ads in your smartphone’s ? Nothing but just a click is required now to get rid of it . Android has launched  it’s new application named ” AdBlock Plus” which will now block all the ads on your smartphone too. AdBlock Plus aims to help its users avoid misleading,…

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Do you know how Ads track you on your smartphone ??

If i say ad tracking in mobile is same as it is done in online world , it won’t be true completely as the tracking in mobile differs and is complex than tracking in PC . There is no doubt tracking in mobile played the good role for the good pace of advertising in mobile…

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Facebook to launch ROI tool (Self-service conversion measurement tool)

Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook. This improvement will help marketers better understand how their ad campaigns drive online actions and also help brands improve future campaigns, the…

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Same mobile campaigns to run on Multi-device

Jivox , an interactive video advertising technology company announces last tuesday of a new platform that will make executing multi-device mobile campaigns a lot easier.Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all…

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