What is a click tracker?
A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any form of ad which is clickable. With the help of a click tracker, the success of an ad can be easily evaluated.
| S No. | Static Click Tracker | Dynamic Click Tracker |
| 1. | Even if the click tracker line item is not live, the tracker will redirect you to landing page but won’t track numbers in the report | This redirects to a blank page and also does not record any numbers |
| 2. | Static click tracker has two status i.e. Archived and unarchived. Unarchived keeps the click tracking live, one archived the tracking URL won’t work | Dynamic click tracker has three status option i.e. Active, Inactive and Archived. |
| 3. | In static click tracker we need to manually add the destination URL | In dynamic click tracker the destination URL is automatically inserted into the ad tag |
| 4. | Example:
https://ad.doubleclick.net/ddm/clk/000000040;131020420;d?https://masterpass.com/#en-in |
Example:
https://ad.doubleclick.net/ddm/clk/0000000;131020420;l |
The below error fires when dynamic click tracking is not set to active:
The below image shows the firing when dynamic tracker is firing without any error:
Difference between static pixel tracking and dynamic pixel tracking