What is ads.txt? How does it work?

Programmatic Buying emerged as a revolution for advertising industry as it automated the buying and selling of ad inventory. It brought efficient way to serve right ad to the right customer. But as they say, each coin has two sides, even programmatic buying has. One side is the revolution that it brought, let’s know the…

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INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

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Well Known DSPs

Google Invite Media: Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers can use Invite Media’s technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory,…

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