Quick 12 Points to check for traffic to be declared as BOT or SPAM

A little of technical skills will help you catch unusual traffic easily but the ones without technical skills can also do. All you need to do is watch the post analytics data insightfully and try to figure out a pattern in the traffic. The below 12 points will give you a clear idea on the…

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Discrepancy Between Omniture and Google Analytics

We run so many campaigns basis CPV (cost per visits) deals and face so much questions concerning the discrepancy between omniture and GA numbers. It is generally seen that omniture always reports less number then GA which raises an alarm to the publishers or networks running CPV campaigns. But the bigger concern here is why…

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Google Analytics v/s Omniture

Comparing Omniture and Google Analytics is not really apt as both serves the site analysis purpose but Omniture stands at a different league providing several advanced segmentation whereas GA gives the basic plus some advanced tracking which is of course covered by Omniture too. But though people have this common question in mind, let’s cover…

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