INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

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Decoding Data Management platform(DMP)

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

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Google Display Network vs Programmatic

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

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Future of media planning and sales?

Almost two years from now, the scenario won’t remain the same as it is in online media today, commencement of automation in the media will also bring drastic changes, technology has always been the game changer so why not in media. So yes be ready for the change coming in as we need to strategize…

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When will the programmatic buying start on Television Advertising?

The online and digital advertising has experienced in recent years, remarkable progress. The other innovation is, however, quick to agencies and advertisers are able to follow step-by-step. The real time bidding, hyper-threading and multi-platform coordination are just some of the innovations originated by the possibility of collecting and analyzing data on the consumer, allowing target…

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