INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they…

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Advertiser Checklist for Real Time Advertising

The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete budget on it, there should be some check done before diving into it. Below are the checklists an advertiser should always look for: Is Display…

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Well Known DSPs

Google Invite Media: Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers can use Invite Media’s technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory,…

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