Targeting is defined as the selection of an object of attention or attack. Same is what it means in online advertising as we target our specific users (attack) as per the requirement of the campaign.
Targeting is about catching the right user at the right time in the right place so that the output coming out of it should be maximum.

Targeted Advertisement – an advertisement that is shown only to users
exhibiting specific attributes or in a specific context or at a particular time
of day.

In the online industry targeting is a big world and is divided into subparts :

  • Audience Targeting: A method that enables advertisers to show an ad specifically to visitors based on their shared behavioral, demographic, geographic and/or technographic attributes.  Audience targeting uses anonymous, non-PII data.
  • Geographic Targeting: The targeting of users as per zip code, area code, city, DMA, state, and/or country is called geographic targeting.
  • Creative Retargeting: A method that enables advertisers to show an ad specifically to visitors that previously were exposed to or interacted with the advertisers‟ creative.
  • Site Retargeting: This targeting enables advertisers to show an ad specifically to previous site visitors.
  • Time-based TargetingTime- based parting can be divided into parts: time parting – this parting enables the ad to appear on certain time in a day while another is Dayparting – this parting enables the ad to appear on certain days of the week.
  • Demographic TargetingThe targeting of users on the basis of demographic information such as age, gender and income etc is called demographic targeting.

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