The future is mobile. With billions of smartphone users worldwide, and over half of the internet browsing being conducted over mobile, it’s hard to ignore this incredible marketing opportunity.
Implementing an SMS marketing strategy can be an effective way to reach one’s customers. However, businesses will have to be careful to do it right for their efforts to be rewarded.
Here are six tips for implementing an SMS marketing strategy.
Invest in a Two-Way Messaging Platform
The foundation of a successful text marketing strategy is the tools you use to make it possible. You can use Textback to improve your text marketing, through the implementation of 2 way SMS messages with an AI responder, scheduling capabilities, and analytics to understand the success of a campaign.
Using the right tools will make your mass text marketing campaigns as streamlined as possible and provide valuable insights for data-driven decision making.
Understand the Legalities
To ensure that your SMS marketing campaign helps rather than hinders, you must understand the regulations surrounding SMS. When working through the nuances of SMS lead generation, you need to encourage customers to opt-in and make the opt-out process painless.
When engaging in text marketing, there are also certain terms and phrases you must include. For example, the words “msg & data rates apply” is a regulation put in place by the Cellular Telecommunications Industry Association (CITA) when using automated SMS or an AI responder.
Plan Timing and Frequency
One of the most important SMS marketing tips to keep in mind when crafting a strategy is to avoid spamming your customers. Timing and frequency are of the utmost importance when engaging your audience.
Don’t reach out to your customers unless you have something of value to offer. Use time-sensitivity to your advantage by notifying customers of a sale within a few hours of it starting or ending. Practice basic communication etiquette by ensuring that your automated SMS campaign is scheduled to send within waking hours.
Clarify Your Content and CTA
While timing and frequency are critical, the components of the message matter even more. The biggest challenge with SMS marketing is the limited real estate for content. You generally have fewer than 200 characters to get your point across, including the regulated messaging that you must include.
Your message should be impactful, and your CTA should be clear. Use terms like “click here” or “reply with X” to inform your customers what their next step should be.
Over time, it also makes sense to analyze which messages have the greatest unsubscribe rates versus those that have high click-through rates. These analytics will help you adjust your messaging for better results. Don’t hesitate to try some A/B testing to determine which message style is more effective before sending out a mass text marketing campaign.
Segment Your Customers
The most effective email marketing campaigns are those that are focused on targeted audiences via segmentation. The same theory applies to AI SMS marketing.
For segmentation and analytics to be accurate, you must keep your overall list clean. Run processes to do a do not call list check and a landline scrub. This protocol is especially important when engaging in SMS lead generation.
Use an Engaging Tone
SMS messages have always been intended for informal communication. As such, conversational SMS tones are the most effective when talking to customers. Ensure that your words are casual and engaging. The recipient should feel as though they’re chatting with a friend rather than partaking in marketing.
It can be difficult to find a balance between a tone that’s on brand and the limited character count in SMS messages. Give it time and stay on top of the analytics provided by your SMS marketing platform.
It often seems as though everyone is on their phones constantly. Marketers should use this opportunity to get directly in front of their customers to reach their sales goals.