The most popular social media platforms like Facebook and Instagram, have hundreds of millions of active monthly users. The number is incredible, and it is no surprise to see so many brands shifting their focus on social media marketing.
Of course, some brands will find it harder than others, especially when they have to deal with fierce competition.
You are left with the option of doing your best and working hard in order to increase the presence on social media. And if you have lacked success, here are some tips to improve the efficiency of your social media campaigns.
Tip #1 – Get Inspiration From Examples
Sometimes, things are getting pretty rough, and you may find that it is too hard to come up with a good idea. When that happens, other brands could be your answer to the problem.
A source of inspiration can be a positive thing that will lead to better results later. Oberlo has a list of successful brands that have managed to increase consumer awareness through social media channels. Use this article as a reference and pick some of the best things that these businesses were able to achieve.
Of course, copying them completely is not something you should do as what worked for these brands is unlikely to work for you the same way. The main takeaway is to use it as an example.
Tip #2 – Create Educational Content
It may be hard to produce enough original content depending on your business. However, you should still aim to create educational content pieces now and then. Even if it is just for the sake of variety, this kind of content will be a great incentive to keep the audience more interested in keeping a closer look at your profiles.
Tip #3 – Cooperate With Influencers
Influencers can be the difference maker between successful and mediocre campaigns. You may find that establishing a good relationship with a reliable and relevant influencer can be a challenge as well. If so, spend some time until you find one that is reliable.
Looking for a micro-influencer is also a consideration. They will not be as expensive and can still offer a lot of value.
Tip #4 – Organize Contests
Contents on giveaways on social media could be some of the best forms of advertising. Such posts tend to go viral more often than not because people are happy to participate, even if the prize in question is not something that they necessarily need.
The participants will be eager to join so long as sharing or liking the post are the only requirements, and there are no other entry fees.
Look what you can spare as an award. Perhaps it can be a subscription, an exclusive discount code, or even a physical product. These giveaways attract more followers and are recommended to maintain a healthy social media profile.
Tip #5 – Use the Story Mode
The story mode is a relatively new type of content. Right now, not all brands are taking advantage of it. The biggest selling point of Stories is that they are up for only 24 hours.
You may be wondering that this is only a downside. However, social media has a certain kind of power when it comes to getting people attached and pay closer attention to your accounts.
Since the stories disappear after 24 hours, you can leverage them and post exclusive content, teasers, behind-the-scenes footage, and get the followers hooked. The fear of missing out will make the audience keep closer tabs on everything that you post.
Tip #6 – Leverage More Platforms
When you think of social media, Facebook and Instagram are probably the first two options that come to mind. And it is understandable given their popularity. However, there are new emerging platforms that you should also consider.
Moreover, you have websites like Quora and Reddit. And while the two are a bit different from traditional social media websites, they can still become a great ally in increasing revenue as well as raising brand awareness. The bottom line is that you need to leverage as many different platforms as you can manage.
Tip #7 – Engage With the Audience
Do not just leave the post after you publish it. Interacting with your followers is one of the keys to running a successful campaign. People are more likely to follow brands that have a personal tone and spend their time responding to questions. It shows that there is a real person behind the profile. And when they can relate, people will choose you over the competitors.
Tip #8 – Run Ad Campaigns
Most social media platforms have a feature of running ad campaigns. The process itself is a bit complicated and requires money investment. As such, you may want to consider hiring someone with experience if you are not interested in learning the stuff yourself. But a good ad campaign can elevate the overall success by a decent margin.