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Future of media planning and sales?

Almost two years from now, the scenario won’t remain the same as it is in online media today, commencement of automation in the media will also bring drastic changes, technology has always been the game changer so why not in media. So yes be ready for the change coming in Continue Reading

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Well Known DSPs

Google Invite Media: Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers can use Invite Media’s technology to set up and manage automated strategies to help facilitate intelligent buying across all major Continue Reading

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What is Native Advertising?

Definition: Native Advertising was first proposed by Fred Wilson saying it is not a form of advertising but a marketing concept. In short, native ad is “a special kind of media forms designed to allow advertising to become part of the content.” It is an ad on a website or Continue Reading

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Custom Audience Targeting on Facebook

Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, phone numbers, iOS IDFAs, FB user IDs, App user IDs, users on your website, app. Using Custom Audiences and objective-based Continue Reading

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When will the programmatic buying start on Television Advertising?

The online and digital advertising has experienced in recent years, remarkable progress. The other innovation is, however, quick to agencies and advertisers are able to follow step-by-step. The real time bidding, hyper-threading and multi-platform coordination are just some of the innovations originated by the possibility of collecting and analyzing data Continue Reading

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Facebook vs Google Advertising, which platform to invest in online advertising?

We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place to invest your advertising budget to acquire new customers. Both platforms are PPC, which means you only get paid when Continue Reading

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How to increase CTR?

Definition: CTR is click through rate which is defined as the ratio between the number of clicks an ad(banner) gets to the number of times the ad(banner) is shown i.e. Impressions We all know High CTR is directly proptional to low CPC and thus High ROI which makes it important Continue Reading

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Chrome Extensions for Ad operation

  GHOSTERY Tracking is often invisible, tools like these Firefox add-on aim to provide users with insight into the trackers they encounter on the web. It’s a best tool (extension) which tells about the third party tracking, widgets or web bugs embedded on the visited site. We can make use Continue Reading

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50 CPM Network

There are so many CPM networks in the market, let’s have some at one place to judge which one is better and which one is not. The below networks have different requirements for publishers, some with high demands like 500,000 unique visitors while some with no requirements too. Name Link Continue Reading

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