Future of media planning and sales?
Almost two years from now, the scenario won’t remain the same as it is in online media today, commencement of automation in the media will also bring drastic changes, technology Continue Reading
Every Information About Online Advertising at one Place!
Almost two years from now, the scenario won’t remain the same as it is in online media today, commencement of automation in the media will also bring drastic changes, technology Continue Reading
Google Invite Media: Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media. Buyers Continue Reading
Definition: Native Advertising was first proposed by Fred Wilson saying it is not a form of advertising but a marketing concept. In short, native ad is “a special kind of Continue Reading
The factors that an Account manager or a planner for a digital campaign should look on for optimal performance: There are many factors that an account manager should look on Continue Reading
Custom Audience targeting on Facebook is by which you can reach to specific customers by showing ads to the people you know direct or through 3rd parties like Email addresses, Continue Reading
The online and digital advertising has experienced in recent years, remarkable progress. The other innovation is, however, quick to agencies and advertisers are able to follow step-by-step. The real time Continue Reading
We’ve recently heard that Facebook has overtaken Google and now exceeds more visits to your page. However, from a business owner perspective, the problem is what is the best place Continue Reading
Definition: CTR is click through rate which is defined as the ratio between the number of clicks an ad(banner) gets to the number of times the ad(banner) is shown i.e. Continue Reading
GHOSTERY Tracking is often invisible, tools like these Firefox add-on aim to provide users with insight into the trackers they encounter on the web. It’s a best tool (extension) Continue Reading
There are so many CPM networks in the market, let’s have some at one place to judge which one is better and which one is not. The below networks have Continue Reading