What is DTM-Dynamic Tag Management?

DTM is dynamic tag management, a tool by adobe to manage user generated tags perfectly. DTM was originally called SATELLITE which when acquired by adobe from search discovery was then termed as DTM. On their own words: Dynamic Tag Management allows marketers to not only quickly and easily manage tags Continue Reading

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What is Conversion?

The tracking of successful completion of any action on a website by the user, like purchase, sign-up, or any action which is considered as a final goal for the client. Definition of a Conversion: A conversion is an action that a person takes on the website such as clicking on Continue Reading

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Flash vs HTML5

Size: HTML5 Ads are measured as file size in whole including the back up images, click tags/codes and other including files whereas Flash ads weight limit is based on the creative size only. Thus, HTML5 ads are heavy in size and can be around 100Kb +. Optimization: Flash automatically provides Continue Reading

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What is and How does an Ad Blocker work?

What is Ad blocking? Ad blocking is no technology or functionality it’s just about blocking of ads by the user if he is not interested to see any ad when he or she visits to any website. To understand ad blocking functionality let’s know the product called adblock plus which Continue Reading

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“Why to do online advertising campaigns”? – Still not sure!!

There could me many reason to satisfy your doubt on online advertising, let us know them all – • Best value for money – The digital media and online advertising guarantees lower costs because there are no associated costs to the production of brochures, advertisements and other materials compared to Continue Reading

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How to advertise on Facebook and Twitter?

Facebook: For advertising on Facebook , visit your business Facebook page in the Admin Panel, click on “Ads Manager” button (top right). Here you can set a budget and create your ads. Once you’re done, your ad will now be launched. This ad is very simple and basic one. However, Continue Reading

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Advertising Goals

Having a goal in advertising is very important, before starting any campaign the goal should be clear and the focus on it should be maintained till the end of the campaign or till the goal is achieved. There can be many goals to a campaign as it completely depends on Continue Reading

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How to check Mobile Ad Tracking using Charles?

We have generally seen a lot of discrepancy with mobile ads, sometimes we don’t even get to see numbers recorded – To all this reason could be many but the primary one is whether the trackers are firing perfectly and at right time. To do this we need to sync Continue Reading

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Discrepancy Between Omniture and Google Analytics

We run so many campaigns basis CPV (cost per visits) deals and face so much questions concerning the discrepancy between omniture and GA numbers. It is generally seen that omniture always reports less number then GA which raises an alarm to the publishers or networks running CPV campaigns. But the Continue Reading

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Google Analytics v/s Omniture

Comparing Omniture and Google Analytics is not really apt as both serves the site analysis purpose but Omniture stands at a different league providing several advanced segmentation whereas GA gives the basic plus some advanced tracking which is of course covered by Omniture too. But though people have this common Continue Reading

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