The New Age Couch Potato
The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me Continue Reading
Every Information About Online Advertising at one Place!
The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me Continue Reading
Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, Continue Reading
GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are Continue Reading
HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Continue Reading
VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: Continue Reading
[socialpoll id=”2368841″]
The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete Continue Reading
What is a click tracker? A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any Continue Reading
VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID Continue Reading
The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to Continue Reading