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Quick five points for VAST v/s MRAID

VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID is used as a standard for mobile What is Rich Media (video) advertising This standard defines the communication between the Continue Reading

Posted On : Published By : knowonlineadvertising
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What issues one faces while setting up or during an ad campaign?

The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to reporting issue w.r.t publishers, placement of the ad tag should be properly managed i.e. where the ad has to be Continue Reading

Posted On : Published By : knowonlineadvertising