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What is Content Marketing?

With the advancement in technology, the behavior of customer has also changed drastically. Gone are the days when we had to walk in the store to actually seek information about a product. With the growth of the internet, users perform their own research; look for online feedbacks before deciding what Continue Reading

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What is Viral Marketing?

Almost every day, we come across videos and images on social platforms which are being shared like crazy and are termed viral. This viral content spreads at a massive speed and has the potential of reaching a large group of people in a short duration. Marketers these days rely immensely Continue Reading

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Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that aims to promote a brand by creating awareness among the audience without actually interrupting them. It’s an unconventional marketing which focuses on interacting with the potential buyers by establishing a more personal relationship with the assistance of a group of promoters which Continue Reading

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Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active Continue Reading

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Five recommended Remarketing Lists?

Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing Continue Reading

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Quick brief on Standard and Dynamic Remarketing

Remarketing is a powerful online marketing technique which lets you show ads to people who have been a recent visitor on your website. This is an effective medium to promote the brand and stay in touch with your past audience. Recent visitors are more likely to return to your websites Continue Reading

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What is Ephemeral Content and it’s benefit?

What’s the hottest topic trending in social media marketing? After Augmented Reality and virtual reality, Ephemeral content is the next big thing. In fact, Ephemeral content made it to the Adweek’s list of social media trends which would cause the biggest impact in 2018. Let’s dive deep into what exactly Continue Reading

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What is Influencer Marketing and what makes it effective?

INFLUENCER MARKETING Consumers have become smart and so as their choices and purchasing decision. They no longer decide on what products to buy just by seeing an advertisement on television or reading a promotional message. Consumers tend to refer to the feedbacks and recommendations of people who have actually experienced Continue Reading

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What is a Chatbot?

Digital Advertising industry is undoubtedly one of the fastest growing industries. From pamphlets, billboards, hoardings, banner ads to artificially intelligent customized marketing, it has surely come a long way. After Real-time bidding, Programmatic buying, Internet of Things becoming part of the mainstream, it’s now the turn of Chatbot. Off late, Continue Reading

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